It is located in an important tourist enclave, next to the Plaza de Toros (unique in the world by having a winery under the bleachers) and the Sanctuary of Our. Mrs. Of Mercy, patroness of Almendralejo.
The museum is located in the building of the former "Alcoholera Extremadura”, a Almendralejo alcohol factory the mid twentieth century. It has respected the original structure of the building, preserving the old deposits of wine and spirits. So that the deposits themselves have become part of the museum exhibition.
One of the main objectives of the museum is promote spread the Extremadura wine culture, and to value the heritage ethnographic and industrial world of wine Tierra de Barros.
The Museum is a draft integral confluence the history and the tradition with the technology a future that promotes wine as quality product. The visitor enters a world of sensations, aroma, colors and flavors.